Reasons behind the growing popularity of Outdoor Advertising practices!

Outdoor Advertising or out of home advertising is commonly known as OOH Advertising at present. OOH Advertising is actually an acronym of out of home advertising. Airport Advertising, Mall Advertising, DMRC Advertising or any promotion practice of a brand that is accessible through outdoor media comes under outdoor advertising avenues. The growing popularity of outdoor advertising channels provides a clear testimony about how this advertising mode has won accolade as one of the age-old yet effective channels of brand promotion. The following paragraphs will throw some more light about some reasons behind the growing popularity of outdoor advertising practices.

Let your customers fall in love with your brand through outdoor media!

Out of home advertising is one of the effective modes to let your customers fall in love with your brand when they move out of home to hang out, shop, dine or watch movies with friends and families. Today’s blog will throw some light upon how outdoor advertising is a beneficial advertising mode for brand advertisers.

Reasons behind the growing popularity of Outdoor Advertising practices!

Outdoor Advertising or out of home advertising is commonly known as OOH Advertising at present. OOH Advertising is actually an acronym of out of home advertising. Airport Advertising, Mall Advertising, DMRC Advertising or any promotion practice of a brand that is accessible through outdoor media comes under outdoor advertising avenues. The growing popularity of outdoor advertising channels provides a clear testimony about how this advertising mode has won accolade as one of the age-old yet effective channels of brand promotion. The following paragraphs will throw some more light about some reasons behind the growing popularity of outdoor advertising practices.
 

Does OOH Advertising media ensure effective reach?

Why Outdoor Advertising practices are widely preferred by brand owners? Does an OOH Advertising medium ensure effective reach? Does any out of home advertising media provide rich impact on target customers? The following paragraphs will provide some insights about the significances of OOH Media. Take a look:

Is OOH media an ideal advertising mode for new entrants?

The media vehicle plays a primary role in any advertising campaign. It is through the very media vehicle that customers come to know about the presence of a brand in the market, its features, benefits, price, offers etc. An effective media vehicle is a must as well as necessity to convey the brand message in an effective manner. Brand advertisers have various choices of media vehicles to select and adopt for their promotion campaigns. Outdoor Advertising also known as OOH Advertising is one of the most adopted means of brand promotion. Brand promotion campaigns through OOH media have gone through complete makeovers during all these years. Innumerable number of brand owners have benefitted from OOH advertising practices perfectly positioning their brands in the market. ‘Is OOH media an ideal advertising mode for new entrants?’ This is one of the big questions worth an elaborative discussion as per the OOH scenario in the market.

Why OOH media is the right promotion mode for your brand?

Business of any sort requires advertising as one of the main tools to create its own impression amongst the potential target groups. Television, radio, magazines, newspapers and outdoor advertising are the common means of brand promotion adopted by brand owners to promote their brands in the market. These means of advertising are meant to provide productive results i.e. good revenues for the brand business. All the methods or modes of advertising are beneficial for the brand owner as these mediums connect them with their target groups. Amongst all the advertising channels, outdoor advertising practices are considered more advantageous. 

Are interactivity and originality two main assets for an OOH ad display?

Growth never comes to a halt. Everything/everyone is meant to grow in due course of time. Every sector of business is also meant to grow. Infact, growth is one common string that keeps everything attached. In brand advertising, growth is another important factor or asset. A brand needs to grow and claim its own place in the market. Here, growth signifies the overall popularity of the brand plus the revenue extracted from the brand business. The medium or channel of advertising plays one of the significant roles when it comes to providing good growth of the brand. The more interactive and interesting the ad media is, the richer the impact on target groups. Hence, it is a must for every brand owner to launch his ad campaign through an interactive as well as interesting advertising media.

Is out of home advertising media the right mode to promote your brand?

Brand advertising is sometimes quite fanatical. Some advertisers prefer launching their promotion campaigns through indoor mediums of advertising while some prefer to promote their brands through outdoor advertising media. Different are the avenues of indoor and outdoor based ad campaigns. Out of home advertising media has been substantially winning various accolades over the last few years as one of the oldest yet effective modes of brand promotion. The impact of outdoor ads has not been lessened over the years. On the contrary outdoor advertising practices are much in demand in today’s marketing world. From a household product to a cosmetic item, OOH Advertising has emerged as the ideal mode of promotion for maximum number of brand owners.

How digital media has enhanced OOH advertising practices?

Digital revolution sets the tone of modern outdoor advertising practices. ‘Go digital’ is the current trend of advertising through OOH media. Conventional Outdoor Advertisers have switched to digital tools to cope with the changing trends of brand advertising. Today, outdoor advertising has emerged from a ‘cup of coffee’ to a huge ‘coffee pot’ itself. Yes! Bulk is the word. Brands are advertised through OOH media in such a bulk manner. Campaigns after campaigns are continuously launched through digitalized OOH media. Digital media has indeed changed the entire facet of outdoor advertising in India. In the next few paragraphs, let us take a look at some digital tools of OOH Advertising extensively used by brand owners and advertisers to promote their brands.

Do ‘words’ alone play a major role in OOH Ad displays?

It has been a debate amongst some marketing experts whether out of home advertising is a mere business of words or not. Words indeed play a major role while delivering the ad message to customers. However, some marketers are of the opinion that words alone cannot pass on the brand message to customers. A graphical image is as much important as words are, to convey the brand message to target customers. From an ordinary observation, an amalgamation of words and graphics provide a completed brand image launched through any outdoor advertising channel. No doubt, it’s true that a brand message can only be understood after reading its details; a graphical image used along with the words make the ad display look more attractive. Infact, it’s unimaginable to go through a mundane outdoor ad display with just words alone and no graphics.

Does OOH Advertising create positive vibes?

Let us for a while forget the marketing aspects of outdoor advertising. Let us celebrate the victory of winning World Cup 2011. There were many campaigns launched by various brands with only one common concept i.e. to support and encourage Indian team to grab the World Cup. Pepsi also came up with the new concept ‘Change the game’. Anywhere in the city- at the metro stations, at the bus shelters, at roadsides/ highways we have been familiarized with those life size billboards, posters and kiosks that display different Indian players (as brand ambassadors) communicating the message ‘ Change the game’. Somehow, it influenced each one of us for a winning spree. Coupled with a positive attitude, Hurray! The ‘World Cup’ came in our hands. It is indeed an eventful year in the contemporary history of Modern India to have the ‘Cup’. History has been repeated again and it calls for big celebrations.

Is innovative exploitation bound to revolutionize OOH Advertising?

‘Novelty’ is an asset for a brand communication launched through any channel or media. Novelty is what makes the brand stand apart from its competitors. Creating a unique impression on customers as well as leaving its own signature, originality ensures that the brand stays on top of customers’ mind. In OOH Advertising, innovative exploitation is bound to revolutionize the overall impression about the brand on customers’ mind. Out of home advertising practices target outdoor customers. In order to grasp the passing attention of those customers, an OOH Ad display has to be strikingly attractive and attention grasping. In the following paragraphs, let us find out how innovative exploitation is bound to revolutionize outdoor advertising practices.