One of the most popular modes of outdoor display in India is billboard media. Outdoor and indoor billboard media have been gaining quick popularity in India as a part of the integrated marketing strategy. Marketers believe that billboard media is the most effective media to help any business grow. Billboard outdoor advertising media spreads the brand message regarding various products and services in an effective manner. Billboard ads provide reusable options to advertisers. Used for various product launches, road shows, expos, promos, presentations etc, billboard ads can be regenerated for other brand promotion measures later after the current ad display. The launch of digital billboards is yet another landmark in billboard outdoor advertising media in India. Through digital billboards, the message can be customized and controlled at will. The advertiser can sit back at his office and make necessary changes (if required). Enhanced by a sound technology, modern billboards provide hassle free promotion solutions besides facilitating them with advantages such as time saving.
