Commonly known as ad network, an advertising network is an online or web platform where advertisers connect to prospects. An ad network is also a common platform where brand advertisers meet, interact and share valuable advertising ideas. Infact, the key function of an advertising network is to aggregate the ad space supply from publishers and match it with advertiser’s demand. The digital presence of a brand is obligatory in today’s marketing norms. Hence, every advertiser or brand owner needs to be a part of an ad network to play the lead role in the prevailing competition in the market place. So, the final question is what is the role of an ad network in brand advertising in India? Do advertisers benefit from an ad network? Does an ad network provide enough scope for advertisers to interact on a single platform? The following paragraphs will acknowledge some points that are replies to these questions.
