How advertising is important to impress and win customers’ attention?

A ‘grandiose’ impact is what brand advertisers intend to provide on target customers/prospects/decision makers who have spending capacity to own/buy/purchase their products. To provide one such impact, the advertiser has to flaunt the brand through advertising. Advertising ensures that your customers never forget your brand and that they remember it for maximum period of time. Hence, advertising is a continuously practiced marketing tool.


There are various steps, methods, procedures and strategies of advertising refined and re-defined from time to time. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising etc are some commonly adopted tools of brand promotion extensively used by brand owners. It is by far a well noted fact that the choice of how the ad campaign should be launched is the brand owner’s whereas implementing the campaign is the advertiser’s responsibility. So, it is obvious that advertisers play a major role in the overall promotion of a brand.

Advertising should help your brand flaunt amongst its competitors and also amongst target groups. One aspect of brand advertising is to win favour of customers to generate maximum sales of the product, while one aspect is meant to hone the competitive attributes so that the brand’s image comes first on customers’ mind. Advertisers are obligated to fulfill the criterions related with every single promotional requirement of a brand. Opting for new medium of advertising, changing the promotional strategy or tactic, revamping the brand communication- all these are ethically approved to be carried out. Advertisers have infact the liberty to suggest the best suitable advertising measures of a brand so that it wins maximum impact and favour from customers. For a newly emerging brand, advertising is the one and only tool to secure its future in the market. A bad advertising campaign may provide a different impression about the brand on customers. Customers are precious; brand advertising is indeed a customer centric activity. Hence, advertisers should ensure that their ad campaigns win maximum favour from customers.