Does an OOH medium assure ‘effective reach’ to audiences?

Any outdoor advertising display is in the public domain. Anyone and everyone can access an OOH ad. Those who pass by an OOH ad display cannot switch it off. Whether they like it or not, an OOH Ad is exposed to people who visit the particular venue where the ad is placed. Outdoor advertising practices capture audiences’ attention and convey the brand message effectively and with the desired impact. In this regard, it is not misleading to conclude that OOH media is the most effective mode of brand advertising.