Cosmopolitan cities in India are recently populated with various shopping malls and retail outlets. This increasing population of shopping malls provides brand owners striking avenues to promote their brands especially through OOH media. DLF Malls are emerging as one of the popular avenues of outdoor advertising in Delhi, the capital city of India. The nation’s capital, which is also the melting pot of various cultures and communities from diverse regions of India, is considered as the second largest market in the country. Thanks to its size and socioeconomic profile, that has ranked Delhi, the second largest Indian market. Also with a booming economy, the presence of the luxury malls such as DLF Mall has made Delhi shoppers’ paradise. At each and every corner of the city, there is atleast one or more shopping malls, that has soon emerged as the favourite hangout zones for maximum number of Delhites. After all, there is something about ‘Delhi’. Special thanks to the DLF malls for their elite presence in the city that enhance the city’s overall essence.
