Does airport advertising in India gain its due recognition?

The popularity of airport media in India as compared to the popularity of the same OOH media at other countries is worth few comparisons. Are the airport advertising practices in India gaining its due recognition? Is Airport Advertising in India a right avenue of outdoor brand promotion? Will this outdoor advertising avenue sustain and emerge out as one of the top mediums of brand promotion? Let us find out some reasons through the following paragraphs:

From the context of Indian society, Airport Ads mean just another OOH Advertising avenue. However, this common avenue somehow provides rich or desired impact on customers’ lives from time to time. Also garnered with the increased spending capacity of Indian customers, airport ads are further poised to provide richer impact on customers from time to time. Hence, brand owners can opt for this OOH media presently or in the near future.

Secondly, one of the specialties of airport media is that it targets rich people and decision makers. Those who travel by flights usually come under the category of rich people who can easily afford any brand in the market. One of the main objectives of airport media is to grasp the attention of these customers and influence their buying behavior though an interactively interesting brand message.

One of the assets of airport advertising is the usage and implementation of any promotion campaign through rich media. Unlike other media vehicles of OOH Advertising, airport ads are launched through technologically enhanced digitalized tools. If the media vehicle is interactive and interesting, it is easier for any brand owner to effectively communicate his brand message to customers. This is exactly how airport media provides richer impact on target groups.

After a general evaluation of its successful impacts and reach, it can be summed up that airport advertising in India gains its due recognition amongst the various ranges of customers who prefer to travel via airways.