Will Advertising forever persist?

Customers play an important role in the entire brand communication process. Every brand message targets customers and frames the communication in such a way that they are influenced and motivated to buy the product or brand. So, it is important to have a good psychological knowledge about customers in order to launch a promotion campaign of a brand. Advertising as a promotion tool has been around as an informal concept ever since the beginning of human civilization. Oral advertising was used as one of the formal methods of marketing. Merchants used to sell goods to people directly on the streets by orally advertising their goods. Advertising took a formal shape with the advent of paper and writing. Advertising no sooner became a business in itself and started contributing a major share to the overall revenue of the brand business.

One of the oldest modes of brand advertising is outdoor media. Outdoor advertising practices soon evolve from conventional practices to contemporary ones. Airport Advertising and Mall Advertising became two latest avenues of outdoor advertising. With more spending capacity of customers, brand advertising through outdoor media has so far become an in-demand as well as effective medium to communicate with prospects and buyer groups. All in all, the induction of digital technology has enhanced the overall look and feel of OOH advertising practices. Customers avail of the brand message through rich and interactive media such as digital billboards, electronic kiosks, LCD/ LED displays etc. 

Advertising was, is and will always be a form of glorifying or gaining good publicity for various goods that target maximum sales and revenue. As long as brands exist in the market, advertising will always be an important marketing tool to enhance sales for various brands. And it is assured that brands will be continuously launched almost every day. Advertising ensures brand owners that their products are remembered by target customers time and time again.