How advertising enhances brand awareness amongst customers?

To advertise a brand means to popularise its image amongst target group and generate awareness about its features and associated benefits. Advertising is a significant tool of marketing used by brand owners to boost their brand businesses. Brand owners can advertise their brands through a particular advertising channel or through multiple channels of advertising. In today’s blog, let us have a look at some channels of advertising commonly adopted by advertisers. 

One of the broadcast mediums of advertising is television media. Television Advertising is one of the most popular means of brand promotion. For years, television ads have been informing as well as entertaining target customers thereby providing valuable brand knowledge. The best part about television commercials is that they provide audio-visual impact on target audiences. Presenting the brand message through television channels provides a rich impact on customers as they can easily grasp the objective of the ad campaign.

Radio Advertising or brand promotion through radio channel is one of the common channels of advertising. Radio Ads are cost effective and can target massive numbers of customers at large. The increasing numbers of FM channels provide brand owners rich opportunity to advertise their brands through various radio channels.

Print Advertising or brand promotion through print media such as newspaper, pamphlets, brochures, leaflets etc is one of the popular means of advertising. The impact of print advertising is still rich in today’s hi-tech world. Various brand owners prefer to launch an ad campaign through print media.

Last but not the least, one of the most in-demand modes of advertising at present is mobile & internet media. Also acknowledged as the future medium of brand promotion, mobile & internet media is the new-age advertising mode to provide effective brand communication to customers. Providing customized brand message to target customers, mobile & internet media truly rocks at present as a contemporary advertising media.