Television Advertising
When we talk of advertising, television ads primarily are considered as a common source or medium of advertising. Television Advertising is almost synonymous to brand advertising in India. The advent of television commercials in India changed the overall facet of brand marketing. Because of its audio-visual advantages, Indian customers usually prefer television ads. Modern India has seen a big leap in this advertising media. Enhanced by a sound technological support, modern brand advertising through television media is much more advanced in nature and attributes.
Radio Advertising
When brands are nomenclatured, can jingles be left behind? Most brands have their own jingles. Customers can easily differentiate a brand through its jingle. Brand jingles are an asset for radio ads. Radio advertising as a brand promotion medium successfully deploys promotion campaigns for various brands through audible means. Radio Advertisements are usually time bound. The brand message has to be quickly delivered within seconds. However, it is a well known fact that radio ads are pretty popular amongst customers. Also considered as the most cost effective mode of brand promotion, radio advertising reaches out to maximum number of customers.
Print Advertising
The history of print ads can be traced back to those days when advertising was merely a concept amongst humans. Print Advertising practices show its impact no sooner than the launch of advertising and later emerge as one of the effective means to communicate with target customers. Brochures, pamphlets, leaflets, flyers or any brand message that is available in print version is grouped under print advertising practices. The effectiveness of print media is still visible in today’s hi-tech world. Classifieds and advertorials set the tone of modern print ads.
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