Differences between human and brand communication!

In this era, advertising forms one of the business generating tools of marketing extensively adopted by brand/service owners. From a tangible brand to an abstract idea, advertising plays a significant role by generating awareness about the presence of the brand/service and also by informing customers about its valuable advantages and benefits. Brand advertising is a successfully practiced promotion tool by brand owners. Advertising as a company is considered a potentially successful as well as pleasurable so far- only if advertisers correctly practice the same.


Advertising’s history can be traced back to decades ago. Various influential inventions shaped the media years ago and that was how advertising industry emerged. Advertising is a part and parcel of every marketing communication. The variance is just that advertising mostly deals with lifeless brands, while other means deal with human communication. One common thing between brand and human communication is the target audiences- who are human beings. A human communication targets fellow human beings, likewise, a brand communication also targets humans who have spending capacity for the product and who can make rational decisions.

Secondly, a brand communication is random in nature. The brand advertiser can reform or renovate the brand message as per his will. So, it is possible that the brand can be advertised as per the brand owners or advertiser’s determination. There isn’t any laiddown norm of brand communication. Any brand owner can try a random idea or technique to communicate the brand message to customers. However, it is a very different cup of coffee for human communication because of the conventional norms. Though communication devices have been redefined in today’s time, we still adhere to communicate in the same manner and with the same gestures with our fellow beings. Human communication can be considered as a legacy that is passed on from one generation to another unlike brand communication that keeps changing with a single addition or change of the brand’s features or benefits. And that’s how these two communications differ from each other.