Outdoor Advertising is one of the oldest modes of brand promotion, yet one of the most effective mediums to reach out to target customers. One of the best advantages of outdoor advertising is that it provides an exuberant brand experience to target customers. OOH ads also cater to provide brand communication to the target audiences in the most engaging manner. Technological innovations have so far brought a huge revolution in OOH Advertising practices. Bus advertising, metro advertising, mall advertising, billboard advertising, airport advertising all these outdoor advertising avenues have gone through complete transformation.
Though an old-fashioned mode of brand promotion, out of home advertising provides limitless choice to advertisers regardless of target groups, location or timeline. The brand message is presented to customers in a flamboyant manner with colourful pictures and catchy messages. Another added advantage of OOH Advertising is that it helps in differentiating large corporate stores from their logos, colours, signs or designs. Any OOH ad cannot guarantee sales. However, an OOH ad display has the potential to attract maximum number of target customers who are out of home for various purposes.
One of the popular avenues of OOH Advertising is mall advertising. The growing tide of mall culture in India provides advertisers brand new opportunities to advertise their brands at the various shopping malls. Especially in metropolitan cities, mall advertising is emerging as one of the most effective modes of outdoor advertising. Mall Ads enhance the overall shopping as well as outing experience of those prospects who visit the malls to shop, dine, eat, watch movies or to enjoy their leisure hours. Sometimes, the mall ad displays become a good source for directing customers to particular stores.
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