Does brand advertising need to be ethical?

Advertising is a necessary tool of brand marketing. Every brand owner advertises his brand. Advertising enhances competition amongst brand owners. However, any advertising activity should be ethical in nature, theme, idea or presentation of the overall brand message. In today’s blog, let us have a look at why brand advertising needs to be ethical.

Reality always bites. However, in brand advertising, it is a norm rather a sustained notion that the brand communication should be presented as a half baked truth especially when it comes to proving one’s brand that it is better than his competitors’. Overshadowing the image of other brands through the brand message is a must avoid for every advertiser. Brand advertising needs to be ethical if at all the advertiser wants to build a positive image of his brand amongst the prospects. Competition is no doubt important and also required. However, for the sake of competition, it is unethical to overshadow other brands through witty remarks or ambiguous connotations about competing brands.

Infact, every advertiser considers his brand the best of all. The advertising message is provided in such a way that customers also find the particular brand the best of all existing brands in the market. But it doesn’t mean the advertiser should talk ill about other brands. The brand message should be reinforced in such a way that customers find it different, unique and interesting. It is not necessary to compare and contrast other brand’s features with one’s brand.

It is again unethical to copy other’s idea or theme of advertising. Countering or reacting to already present brand information should also be avoided. There isn’t any dearth of ideas. Advertisers should sharpen their ad skills from time to time and frame brand messages through brand new ways and approaches. After all, it’s a must to leave an impression of your brand the creative and ethical way.