Is OOH Advertising more about quality and not cost?

How the impression of the brand is created on customers’ minds is one of the significant objectives of an outdoor advertising campaign. This impression plays a major role while influencing the overall buying behavior of customers. Any OOH Advertising campaign is meant to instill a unique impression about the brand all in a qualitative manner. Hence, it is not ambiguous to quote that OOH advertising is more about quality and not cost. Why? The following points support the very viewpoint.

Quality always matters over quantity & cost 
Be it airport advertising or mall advertising, a qualitative impression about the brand is what matters. Customers who go through the particular ad display should feel ‘wow’ about the product. In order to create that ‘wow’ effect, advertisers should present the brand as something posh and exclusive. Advertising tools particularly play an important role while presenting the brand message. Presenting the brand message through interactive media excites customers’ attention and keeps them glued to the brand message.

Enhance POP on customers’ mind 
There should be something different about your brand from your competitors’. This difference should be clearly visible through your brand message. It doesn’t mean you should bash the impression of your competitor brand by countering their brand message. Stick to originality, present something new to your customers. Be it design or the ad language, play with creativity. Ensure that your ad display provides POP on customers’ mind then and there.

Money talks but not always 
In any advertising activity budget plays a main role. A brand owner who can afford a fat budget for his ad campaign has more chances of launching a successful ad campaign. However, it is also true that money talks but not always. Even with a fat budget, it is not assured that the advertiser will gain the desired impact from customers. The ad message should encompass the right approach, tactic and should be launched through the right channel.