Customers have different buying habits. Sometimes, the location or place also accounts as one factor for the buying behaviour of customers. People who stay in the same community or locality have similar buying habits. A community-targeted advertising campaign should ensure that the particular target group equally or averagely responses to the particular promotion campaign.
Location indeed plays one of the major roles while deploying an advertising campaign. How the people of the locality think, whats their lifestyle, what is their spending capacity etc- all these can help advertisers frame the right ad message that will strike their attention and simultaneously provide a rich impact about the brand. In order to make customers fond of the product, the advertiser has to present the brand message in an appealing manner. The brand message should provide a sense of belongingness or concern. For example, an ad message that talks to a particular locality mentioning the name of the community or locality in the ad message creates a sense of concern to those people who reside in the community. And chances are, these target customers would definitely adopt the product out of that concerned feeling.
Through any advertising campaign, what is important is to develop a bond between brands and customers. This bond should be strong enough to persuade the later to adopt the product. Advertisers can try out various techniques and tools to win customers’ favour. Lo and behold! A blend of the right technique, tactic and advertising tool provides a rich, lasting and effective impact on customers.
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